COMMUNITY NETWORKING
AN IMPLEMENTATION PLANNING GUIDE
Prepared for
The NIE/NSF "Network Montana" Planning Grant
by Frank Odasz, franko@bigsky.dillon.mt.us
Western Montana College, August 15th 1995
PLANNING GRANT ACTIVITIES
Since receiving the NIE/NSF planning grant October of 1994
Western Montana College, of the University of Montana, has been
creating a community resources Internet-accessible archive. The
Big Sky Telegraph staff has continually been gathering
information and strategies which are reflected in the final
NIE/NSF proposal. The following is a review of key considerations
in the implementation of community networks with an emphasis on
school/community synergies.
THE NEED FOR COMMUNITY NETWORKING MODELS
Ironically, at a time when federal funding opportunities are
becoming increasingly uncertain, the costs of technology are
dropping. Locally-funded telecomputing initiatives are becoming
increasingly necessary and feasible.
Optimal online collaboration needs to be modeled and sustained,
between regional, state, and local initiatives and organizations
with the benefits of sharing updates from ongoing research, and
continuous information collection and organization, clearly
demonstrated.
The need exists now to promote widespread citizen awareness of
the verifiably "appropriate and affordable" methods of initial
networking implementation, with an emphasis on using local
funding. The need exists now to provide citizens, schools, and
communities nationally with accurate, summative information about
their self-directed connectivity options from the lowest-cost
entry level, to the most elaborate high bandwidth systems.
The successively expensive, and beneficial, connectivity options
need to be clarified for all citizens through first hand
experience allowing citizen evaluation of the possibilities, with
an emphasis on how to get started with minimal cost and effort.
Readiness to benefit from full Internet connections can be
developed through many successive connectivity models in
both cost and required skills.
THE CURRENT STATUS OF THE ART OF COMMUNITY NETWORKING
The term "community networking" does not appear in the literature
prior to 1992. Though the term has immediate appeal, many
misconceptions exist.
For example; most activity on community networks is independent
browsing by individuals, not purposeful group activities that
help build community relationships and produce benefits. Despite
250 recorded public access networks, no community can boast even
15% community participation. Most community networks are more
communities of networkers rather than networked communities.
"Community Networking" means different things to different
people. There are two basic orientations toward community
networking:
- The "Internet" model of community networking is providing free
Internet access to citizens to access the benefits of the
Internet. More recently, this has taken the form a WWW home pages
interface. Critics argue that this does little for the community
as a whole and nothing to build relationships among community
members.
Problems have arisen from University-based community networks due
to complaints from commercial vendors about unfair competition
using public funds. "Restraint of Trade" counter arguments
attempt to check this complaint, but differing options are
common. State and University support for community networking has
thus come under fire.
National online service providers also claim they can do a better
job of providing centralized community specific services while
opponents claim local control is the only way to assure a
communities best interests are kept foremost in mind.
Modem banks can quickly become overwhelmed and prohibitively
expensive once large numbers of citizens begin using the
networks. Hardwired infrastructures like cable TV and fiber
optics are considered the only long term solution for mass
utilization of community networks. Wireless solutions may well
pre-empt even these hard-wired solutions.
- The "Inner-net" model of community networking is providing
free local access to community based conferences and information
resources. Nebraska's Community Networking Institute (CNI,)
project argues that the greatest need is to build better
relationships within communities and between communities. CNI
argues that anyone that wants Internet can buy their own for
under $5/hour from services such as Netcom.
BUILDING CITIZEN-TO-CITIZEN CONNECTIONS WITHIN THE COMMUNITY
The success of the National Information Infrastructure depends
on citizens learning to use telecomputing for purposeful group
interaction. Ubiquitous entry-level opportunities are needed to
help citizens understand the merits of the successively greater
bandwidth connectivity options. Eight-five percent of the
American populace has yet to take their first step toward the
electronic pathways. Until citizens can begin to assess the
potential of the National Information Infrastructure (NII,)
firsthand, and assist one another in learning to evaluate and
derive these benefits, adoption of interactive technologies will
suffer.
- We're moving from personal information access to public problem-solving.
- We need to build the rural capability for public problem-solving; working
together online from remote locations.
- We need sponsorship of high profile multi-community initiatives.
- The NII won't realize its potential until ubiquitous access is achieved.
- The NII should provide free/cheapest access to keep innovation levels high.
- Expectations increase with connectivity - at any level!
The online medium represents the first mass interactive medium in
human history, and inherently holds the promise for inexpensive
mass teaching, learning, and collaboration. Successful text-based
interaction is not dependent on high bandwidth, high costs, or
extensive training. Mass collaboration, the most important
component of a scaleable NII, is possible today with inexpensive
technologies.
THE IDEAL SOLUTION:
While a local bbs can be an economical first level for a
community network, WWW conferencing systems and continuing
advancement of programming environments, such as HotJava, will
soon make it possible to have the best of both Innernet and
Internet features.
The ideal sociology would be for citizens to have access to self-
directed online lessons, mentored by other citizens, until they
are confident enough to offer mentoring help themselves. Citizens
would ideally learn how to conduct purposeful group activities
within the community as well as through global communities of
interest via Internet. Bringing the best information available
globally, home, to meet specific community needs, would be the
ideal online behavior for citizens.
The issue of how to prohibit access to obscene materials by
minors has created a flurry of new firewall and censorship
products such as SurfWatch, and Cybersitter. No foolproof options
exist. K12 Authorized Usage Policies (AUP's) are vitally
important for liability protection for schools and network
sponsors.
RAISING AWARENESS OF THE BENEFITS OF COMMUNITY NETWORKING
The biggest single barrier to community networking success is
economic sustainability, which requires establishing a widespread
vision with a community of just what community networking is, and
can become. Successively more involved strategies are listed
below as recommended components for a "Community Teleliteracy
Program."
For the public support necessary for sustainable community
networking, the "real benefits for real people" must be clearly
understood. An ongoing mechanism for citizen evaluation of the
verifiable benefits of community networking is needed, with the
results widely disseminated on a regular basis. The following are
specific strategies for raising community awareness of the
benefits of community networking.
1. PROMOTING BASIC AWARENESS OF OPTIONS AND BENEFITS
GOAL:
Inform citizens as to their present and emerging telecommunications options
for creating their own opportunities for self-directed learning and employment
in a knowledge-based economy.
STRATEGY:
- Collect exemplary articles, project descriptions, shareable
project deliverables, and archive sites to summatively
display via gopher/WWW/ftp clearinghouse services.
- Collect and disseminate sources of starter kits for various
connectivity levels, and cost thresholds.
- Collect and disseminate public domain Internet and
networking videos and clarify copyright restrictions for
copyrighted/commercial videos.
- Create and disseminate disk-based online simulation demo
disks of exemplary Internet interfaces, archives, and
innovative community networking services to allow a maximum
number of citizens to appreciate the growing ease of access
to networking, and the value of the information available.
- Create multiple opportunities for specific community groups
to view demonstrations of how their specific group can
benefit from participating in a community network.
STARTING SMALL CAN HELP FACILITATE LONGTERM GOALS
Where high-end community networking infrastructure is not yet
available, important awareness raising opportunities can be
realized from implementation of low-end community networking
"starter" configurations, such as bulletin board systems.
Longterm goals of leveraging greater capability with greater
connectivity can be facilitated through initial use of low-end
systems because "Expectations increase with connectivity" and
low-end systems give a community a place to start, a place to
discuss and review the potential benefits online, available
locally at minimal cost. Most skills learned on low-end systems
transfer directly to high-end systems such as online
conferencing, file sharing, etc.
Communities with high-bandwidth systems need to partner with
communities with low-bandwidth systems so the advantages can be
better understood. While perhaps many Montanan communities may
be technically and economically able to implement a
high-bandwidth network, many need more awareness-raising
activities before they will be able to garner the support of
their citizens.
2. PROVIDE ENTRY-LEVEL FIRST EXPERIENCES WITH THE OFFER OF FOLLOW-UP TRAININ
G
GOAL
Provide ongoing "low-threat" minimal-cost teleliteracy
learning opportunities to build skills, awareness, and
engage citizens in online group activities.
STRATEGY
- Conduct a model low-cost collaborative project, using
Offline Readers where necessary to provide simple online
self-directed, mastery learning online lessons.
- Post samples of quality resources gleaned from the Internet.
- Post for easy access the best entry-level online experience
opportunities including free access specials from vendors,
NASA, The Well, Freenets, Government 800 numbers, etc.
- Post sources of free online Internet lessons, guides,
software tools, client software, demonstration disks, etc.
- Provide a roster of volunteer mentors willing to assist
those new to the online medium.
- Supporting the creation of "beginner support" forums for
special interest groups and "at risk" populations.
- Facilitating the networking among communities and citizens,
especially through the public library systems.
- Facilitating the networking within the educational
system, i.e. helping schools and students reach out to one
another, and the community.
3. CLARIFY IMPLEMENTATION CHOICES
GOAL
Summarize known models and evaluate technical features,
maintenance overhead, and social implementation strategies.
Identify quality evaluative metrics. Broker expertise.
STRATEGY:
- Collect the top whitepapers in the field for distribution
- Maintain a current list of projects, schools and
communities that have implemented successful models as a
resource for validation of what's proven to work, with
prearranged consent for posting a contact person..
- Maintain a "Methodology for Creating a School/Community Network" outline.
- Maintain a "Technical Features to Consider" Checklist with
the most common decisions necessary in configuring a
School/Community network.
- The successive connectivity models, by cost, are:
- Offline Readers (local or long distance)
- Dialup Access (ideally local, but often long distance)
- Dialup SLIP to allow WWW access and other benefits
- Hard-wired full Internet connections
(* Wireless; higher bandwidth at less cost is an emerging option.)
SUCCESSIVE CONNECTIVITY LEVELS:
- ENTRY LEVEL INTERNET EMAIL: Lowest-cost, with minimal training;
- Offline Reader Starter Kit with Internet email-based short "how-to" exercis
es.
- Provide options for local, regional, and global email, including newsgroup
and listserv conferencing.
- INTERMEDIATE INTERNET EXPLORATION:
- Access to Full Internet and progressive online task-based lessons through l
ong distance phonecalls.
- Ideally through a SLIP connection on a school LAN, as a
means of cost-controllable Internet exploration extending
access to multiple persons simultaneously through a
single long distance phonecall.
- LOCAL SCHOOL/COMMUNITY NETWORKS:
- Local LAN and dial-in access community-wide to a local
network to showcase gleaned Internet resources and provide
an opportunity for basic telecomputing awareness
development through local online interaction and file sharing.
- Provides a free public innovation support networking
environment that all citizens can participate in.
- Provides important vehicle for school/community outreach
and convenient communications and joint exploration of
the potential of local networking.
- ADVANCED INTEGRATED LOCAL/GLOBAL SCHOOL/COMMUNITY IMPLEMENTATION:
- Local full Internet access through a School/Community
Network with provision for public Internet access through
public access PC's at libraries, schools or other public offices.
- Provides opportunity to evaluate synergy between local and
global networking
4. SHARE THROUGH MULTIPLE INFORMATION CHANNELS:
Demonstrate how multiple community, and institutional,
entities can support one another through ongoing development,
integration, and sharing of resource collection/dissemination and
training programs via distributed conferencing, listservs,
newsgroups, gopher menus, FTP and WWW. (NOTE: Both low-end and
high-end systems can benefit through these communications
methods!)
4.1. COMMUNITY RESOURCE SHARING PROGRAM
GOAL
Create a continually-updated clearinghouse of the highest
value resources possible relevant to community needs,
to include online training opportunities.
STRATEGY:
- Demonstrate how information can be shared on an ongoing
basis between multiple systems using WWW, FTP, gopher,
newsgroups and listservs.
4.2. FACILITATE ONLINE DIALOG
GOAL
Developing online communities of interest between
multiple geographic communities. Listservs and Newsgroups
will facilitate ongoing dialog among community groups,
and between communities, demonstrating the benefits of
collaborative dialog and ongoing information sharing.
STRATEGY
A Community-of-Communities component will link community
networking efforts with each other to share information
such as grant opportunities, grantwriting assistance,
training materials, community "programs-of-work" outlines
and success stories on citizen innovations that work; via
print, online, videotapes, and possibly CDROMS.
IMPLEMENTATION STRATEGIES; A TOP DOWN MODEL
The National Public Telecomputing Network (NPTN,) advises a
formal advisory council consisting of strategic partnerships from
the four cornerstones of any community; the business community,
the educational community, the healthcare community and the
governmental (local/county) community. Establishing support from
each of these communities is vital to sustainability. The problem
in the past has been each constituency has attempted to create
their own independent networking plan. Their key to sustainable
networking is to partner with the other constituents to share
costs and benefits.
A BOTTOM-UP MODEL
The 1993 report "Making Government Work; Electronic Delivery of
Federal Services," strongly recommends citizen minigrants as
stimulus for widespread innovation. "The diversity of
applications necessary for a successful National Information
Infrastructure can only come from the citizens themselves."
The following is a general outline of guidelines to consider
regarding the recommended methodology for establishing a
community network through the top-down strategic partnering
model. The Community Networking Institute's RFP packet reflects
this approach.
A Community Networking Methodology Outline:
- Engaging the Community/Innovation diffusion strategy
- Awareness building experiences;
- Printed articles
- Local newspapers
- Radio shows
- Community info. technology discussion groups
- Exemplary short videos
- Group specific demos
- Create hands-on first experiences for citizens
- Community microlabs
- Loaner laptops
- Self-directed citizen home study
- Recognition/award programs, sharing success stories
- Monitoring and mirroring back application's measured benefits
- Citizen training, participation, sharing the vision
- Community groups as evangelists
- Student-centered, school-based demonstrations
- Minigrants to local trainers with strategic affiliations
- Strategic partnering for self-sufficiency
- Detailing the true economics
- Balanced strategic partnering; govt. nonprofit, commercial;
- Cost recovery options
- Community resources inventory
- Existing telecommunications infrastructure locally and regionally; existin
g networks and available bandwidth, pipes
- Local equipment for citizens to get online
- Talent and resources inventory
- Community groups already interested, potentially interested
- Community Information Technology committees
- Engaging segments of the community
- Business
- Government
- Education
- Medical/Health
- Non-profits
- Political; city, county, state, national
- Other community organizations, religious, public service
- Professional volunteers
- Telco providers, Electrical coops, PSC, PUC
- Tieing in other existing networks under the comnet umbrella;
- Grantwriting/Fundraising
- Building on successful grants
- Sharing text of successful grant applications
- Getting professional fundraising help
- Grantwriting tips/ sources via Internet
- Business Plan
- Physical location/rent
- Board of Directors
- Advisory Board(s)
- Bylaws
- Delegated officers
- Projected budget, fundraising and self-sufficiency plan
- Promotional plan to grow self-sufficiency
- Community needs assessment
- Tailor applications to specific needs
- Universal access issues; walkin centers, loaner laptops, used equip. progr
ams
- Strategic Partners Proposed Workplan
- Provide resources and online resource persons
- Implement their internal staff teletraining and promote employee participa
tion
- Share in responsibility for promoting use, sharing success stories, and as
suring economic sustainability
- Executive Director's Proposed Workplan:
- Promote project and engage sponsors
- Identify and post highest-value content
- Devise citizen training program
- Measure system use, innovations
- Promote successes via the media
- Define programs for awareness, access, training, implementation and evalua
tion
- Convene weekly computer club meetings
- Maintain online leadership visibility
- Technical Planning
- Hardware choice, maintenance plan, scaleability for growth
- Modem bank feasibility vs hardwired options such as cable/fiber
- Consider ISDN and spread spectrum radio options
- Operating system selection
- Network software choice and awareness of tradeoffs
- Free vs fee-based for basic access
- Internet relay chat vs no chat options
- Internet free vs fee-based
- Ubiquitous access models, kiosks, public access terminals
- Online mentorship options
- Offline reader options to minimize online time
- Internet provider and technical hookup specifications
- Proprietary client software vs text-based interfaces
- Message and Conference Transport Mechanisms:
- Internet protocol (IP,) and SLIP (serial line internet protocol)
- Fidonet gateways, UUCP, SMTP, bandwidth and protocols
- Costs: number hardware boxes needed, modem banks, lines
- Interface client required; Multiplatform
- Dbase compatibility, autotransference of files and dbase updates
- Speed and types of connections; leased lines, polls, pops
- Ease of maintenance; ergonomic development level, staff overhead, remote m
aintenance considerations
- Existing Comnet System Classification Criteria:
- Hardware/software structure
- Mission statement(s)
- Content and applications
- Local, regional, national, global components/percentages
- Volume of use and capacity
- Current activity percentages:
- Downloading files
- Live chat
- Internet access
- Local asyncronous interaction
- Internet asyncronous interaction
- Nonproprietary
- Scaleable
- Modular
- Interoperable
- User-friendly
- Retrieval/search/dbase capable
- Open platform to allow development
- Interface type
- User-initiated conferences option
- Dbases and keyword searching capabilities
- Transport mechanisms
- Establishing value in information and communication services
- Economic development
- Demonstrating economics for citizen-generated knowledge-based products and
services
- Possible distribution channels and fee-based options
- Content on Comnets
- Volunteer conference moderators
- Volunteer resource persons
- Self-assessment measures; measurements of success detailed
- Strategic sponsors ongoing contributions of content
- Dbases, CDROM archives
- Distributed conferences and newsletters from Internet/Fidonet
- Enabling services
- Community training & learning centers
- Equipment/software donor/donee match
- Technical mentoring
- Application mentoring
- Culture of Comneting
- Reflections of society; positive and negative
- Privacy, copyright, censorship/porn
- Encouraging the positive/downplaying the negative
- Sport hassling as a metajoke; dealing with crazies
- Lawsuits and out-of-date laws
COMMUNITY NETWORKING FEATURES CHECKLIST:
The following is a expanded checklist of technical decisions that
will need to be made regarding the specific features and function
to be engineered on a specific community network:
Operating System:
- Open platform for development
- True multiuser
- Volume of public domain development tools available
- Performance measures
- Number simultaneous users
- Number project modems for incoming calls
Interface:
- Menus totally customizable
- Graphical User Interface options
- Text-only option within Graphical User Interface
- Graphic display options
- Proprietary client software required
- Plan for distribution to users, attached costs
- Microsoft NT Server
- Softarc's First Class Macintosh system
- Apple's new Macintosh World Wide Web Server
- Conferencing features:
- Users can post public messages vs not allowed without review (Freeport sof
tware doesn't allow this)
- Users can create their own conferences vs not allowed
- Keyword searching of message bases, by subject line, and other searching o
ptions
- Threaded "branch/tree" conferences vs linear threads only
- File attach feature for messaging
- Conferences can be distributed as newsgroups, Fidonet
- Internet gateway software options
- Ergonomic design of message editor, necessary commands simply displayed on
screen
- Friendly look of conference listings
- Message summary information and display
- Permission levels for all network features
- Private conferences in addition to public messages?
- User accessible dbase on users
- List features
- Users online today, or on a given day
- Search by name, town, interests
- When was a person last online
- Files area features
- Anyone can upload a file for public access vs monitoring uploads
- Uploads should allow for a description
- Keyword searching of files areas
- Batch file transfer option
- Binary transfers option
- Records number of times a file has been downloaded
- accessible to all users vs accessible to sysop only
- Dbase capability
- Autosharing of updates with dbases on other systems
- Menu-driven customizability
- Auto-echo of whole menu structures with new listed resources
- CDROMS online:
- Offline Reader options
- Multiplatform offline readers
- QWK packet compatible
- Newsreader capability vs email only
- List full range of features
- Automatic file sharing
- Multiple offline readers supported
- Fully automated autodial features
- Training:
- Printed starter kit(s)
- Demo disk(s)
- Instructional software tools (Online simulation software)
- Online self-teaching or mentored lessons
INTERNET OPTIONS:
- Amount of bandwidth and scaleability projections
- SMTP, UUCP, SLIP
- Internet email
- Choice of mailreader software
- Personal filespace for users
- Size limits/ policy for management of personal filespace
- Charges for extra memory
- Gopher server or client only
- Offer access to other Freenets
- Option to allow access to community system from other Freenets
- Choice of accessible systems
- Newsgroup selection options
- Censorship policy and methods for objectional material/newsgroups
- System specific, user-created, and external newsgroups
- Choice and design of newsreader software
- Listserv software choices
- Capability and flexibility
- Listproc, majordomo, digests option
- SLIP/PPP supported
- World Wide Web server
- Anonymous FTP
- Internet Client software supported:
- Eudora for Mac or Windows
- Webcrawler
- Turbogopher
- CUSeeMe videoconferencing
- System Operator Maintenance:
- Point and click environment for easy maintenance
- Full list of required maintenance features
- Full list of automated maintenance features
- Remote technical support option
- Data automatically archived option
- Data automatically graphed option
- Labor issues for extracting additional data
PROMOTING COMMUNITY-WIDE SCIENCE, MATH AND TECHNOLOGY LITERACY
THROUGH SCHOOL/COMMUNITY OUTREACH NETWORK TESTBEDS:
Synergy with the following is inevitable:
- Internet networking
- Local School/Community Networking
- Science, math, and technology literacy online support
- Lifelong learning for everyone online from the home or library
- Entrepreneurship education beginning at K12 covering the
dynamics for creation of employment and learning opportunities
through network access and activities.
To turn around the rural economic decline we need to identify
specific opportunities for our own kids to find meaningful
employment locally. To sustain our communities requires an
initiative to find out just what the known benefits of Internet
and community networking might be for rural citizens,
specifically.
K12 science and math education should reflect synergy with what's
known about applying math, science and technology education to
employment through telecomputing. Internet access to satellite
photography, federal research and development archives, global
niche markets, community networks, and vast resource archives,
all relate directly to success in an rapidly emerging information
economy.
Public understanding of networking benefits is vital for the
public support necessary to sustain any school networking effort.
Community awareness and involvement in networking is necessary
for the success of school networking initiatives that apply to
students integrating their science, math, and technical knowledge
toward community issues and eventual personal employment.
Educational reform must include programmatic approaches which
link science and math teacher training, classroom activities,
community science and math literacy, and school/community
networking as necessary integrated components for lasting
educational reform.
In our electronic society, students are being taught to be
citizens, and citizens are being taught to be lifelong learning
students. School and community networking efforts on inevitably
on a convergent course.
Our shared mission, of some urgency, is to find what works
employing citizen's through telecommunications and teaching
how to do it through K12 education, using various
telecommunications technologies to the home, as well as to the
school, on an ongoing basis. Within this context, the tangible
benefits of science and math education need to be showcased with
an emphasis on creating employment opportunities, and other
community benefits.
Multiple, diverse public access testbeds are needed to "research"
methods for online teleliteracy training and showcasing science
and math resources gleaned from the Internet, in a "community
benefits" context. Articulated as follows:
The Clearinghouse for Rural Excellence at Western Montana College
of the University of Montana exists to foster connections,
communication, and cooperation between rural entities including
schools, libraries and businesses. The Clearinghouse seeks to
develop in every community catalysts to promote sustainable
connectivity/networking and to champion economic development,
enhance access to information, and further lifelong learning
among citizens.
K12 ENTREPRENEURIAL TRAINING IS NEEDED
The greatest need for citizens is how to earn a living to replace
rapidly disappearing traditional vocations. The opportunity
exists to kickstart the proliferation of online jobs and small
business "win-win" relationships, globally, without having to
wait for the natural evolution of such opportunities to unfold.
An online teaching model similar to Mind Extension University is
needed. Minigrants will be used to sponsor demonstration online
telepreneurial enterprises, with sponsorship of additional course
creation projects.
A model is needed for a "Entrepreneurship Cooperative" to provide
training, certification, and joint marketing of skills and
entrepreneurial online services for citizens. Model online
interactive instructional methods will be demonstrated for both
K-12 and Higher Education Entrepreneurial replication.
K12 ENTREPRENEURSHIP AND K-100 LIFELONG LEARNING:
Lifelong learning has become an employability survival necessity.
The distinctions between what should be taught in K12 schools,
and in the current workplace, are blurring, as more powerful
connectivity and information management tools are proliferating
at every more affordable prices, and with easier to use
interfaces. As mentioned, K12 students have an attitudinal
mindset that allows them to typically outlearn adults, if given
hands-on access to the appropriate technologies. In short, what's
good for K12 is good for training the current workforce in most
instances; basic literacy, teleliteracy, and infoliteracy.
The need exists to create initial free entry-level training
materials, and create a "for profit" series of instructional
courses centering on entrepreneurial skills and models for
success in the emerging knowledge economy. Citizens need an
affordable means of learning how to create online courses and
services, and to potentially market them.
SUPPORTING COMMUNITY-WIDE ENTREPRENEURIAL TRAINING
A entrepreneur training, support, and co-marketing online cooperative will help
deliver citizen-created, non-credit
lessons, and service delivery models exploring how citizens can
learn-to-earn, to stimulate even greater interest among citizens
in creating their own ventures. The goal will be to create
self-fullfilling knowledge-economy models that respond to
existing needs.
ENTREPRENEURIAL COOPERATIVE'S BENEFITS and GOALS:
- Identify what trainable skills best result in employment.
- Give "good idea" businesses free publicity to assure their success
and replication/competition.
- Leverage aggregate services through "online mall" mass marketing.
- Allow citizen's to hang an entrepreneurial shingle from a
"marketplace" system that already has a critical mass of interest.
- Publish awareness infomercials to expand citizen's visions of what's possib
le.
- Just-in-Time subcontracting; Online "temporary help" subcontracting.
- "Non-Academic Certification" by competency level; graphics,
desktop publishing, writing, organizing, info-searching,
condensing, multimedia authoring. Progressive levels of certification to enhanc
e employability.
- Successes sharing; Ongoing showcase of innovations that work, and failures
to learn from.
- Share current "inside track tips" on new technologies, efficiency
tricks, entrepreneurial trend profiles, facilitate contacts.
- Identify appropriate entrepreneurial instruction for K-12 and Higher Educat
ion
- Facilitate education/business online collaborative opportunities.
- Provide working models of successful decentralized workteam businesses.
CONCLUSION
Lack of community-wide awareness of the options and benefits of
"Inner-net" and "Internet" telecomputing is the biggest barrier
to proliferation of community/school networks. The economy and
convenience of self-directed, mentored online learning
opportunities has yet to be exploited for ongoing training of
citizens. Specific benefits, particularly those related to income
producing opportunities, must be identified and widely promoted
to generate interest in the online participation by citizens.
Today's technologies make it possible for everyone to get
involved in networking at some level. Since "Expectations
increase with connectivity," we need to focus on ubiquitous
engagement of all citizens with multilevel testbed projects
measuring the benefits associated with the successive
connectivity models. The prevailing themes in support of
widespread community networking are:
- Widespread awareness raising of networking options and benefits
- Development and promotion of self-help training models
- Local control and economic sustainability
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